Effective March 31, 2015

This Policy may change from time to time. Please check back frequently for updates.

Spark Gravity and its website ("Grabberwocky", "we", or "us") respect and protect the privacy of consumers. This Privacy Policy ("Policy") describes what information we collect through, how we use that information, and some of your privacy rights regarding that information.

Collection of Information and Your Privacy Rights

What information we collect and how we collect it.

1.1 Collection of Information. Grabberwocky collects information from you when you voluntarily provide it to Grabberwocky or one of its partners, through websites (owned and operated by Grabberwocky or a third party), social networking applications, blogs, and other means (together, these sources are referenced hereafter as "Publishers") (for example, by signing up for an email newsletter or through a co-registration offer on a survey), or by other means of online or offline surveys, order forms, or registration pages operated by us or third parties (collectively, a "User Form"). In a User Form, Grabberwocky or a third party may offer you incentives in exchange for providing information about yourself such as name, email address, street address, zip code, telephone numbers, birth date, gender, salary range, education and marital status, occupation, employment information, and personal and online interests (together, "User Information"). Completing the User Form is voluntary and you are under no obligation to provide User Information. Information about business partners of Grabberwocky, including Publishers and advertisers, may be collected through various means in the course of conducting business operations, such as through agreements entered into by the party and by emails exchanged with those partners (all such information being "Business Information").

1.2 Vendor List Information. Grabberwocky may obtain information about you after you provide information to a third party and you permit that party (the "Seller") to share the information, which Grabberwocky subsequently purchases, licenses, or otherwise lawfully acquires. Such information may include, but is not limited to, your name, street address, zip code, telephone numbers, birth date, gender, salary range, education, marital status, occupation, industry of employment, personal and online interests, and other information which you provided to the Seller (together, "Vendor List Information"). When acquiring Vendor List Information, Grabberwocky requires assurances from the Seller that the Seller has a right to transfer the Vendor List Information to Grabberwocky and that Grabberwocky may lawfully use the Vendor List Information to transmit offers from advertisers.

1.3 User Behaviors Collected with Cookies, Web Beacons, and Other Information. Grabberwocky uses cookie and web beacon technology to associate certain Internet-related information about you, such as your Internet Protocol address and what Web browser you are using, with certain of your online behaviors, such as opening or clicking on a particular online advertisement. Additionally, Grabberwocky may use other new and evolving sources of information and information gathering in the future as they become available (together, "Technology Information").

(a) Cookies. A cookie is a small amount of data stored on the hard drive of your computer that allows Grabberwocky and/or its partners to identify and associate your IP address with corresponding information in Grabberwocky's database. Grabberwocky and/or its third party partners may use cookies to track individual responses or views of advertisements and activity across different websites over time, and use this information to help predict what other advertisements may be of interest to you and enable you to receive customized advertisements or content. These cookies contain no personally identifiable information. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, such as your email address, that we may share with any third party, in hashed, non-human readable form. To learn about how you can opt-out of the receipt of cookies, please visit To learn about how you can remove cookies placed on your computer or prevent the placement of cookies on your computer, please see Section 4 below. To learn more about cookies in general, please visit

(b) Web beacons. A web beacon is programming code used to display an image on a web page and can also transfer an individual's user identification to a database and associate the individual with previously acquired information about the individual. Web beacons enable Grabberwocky to track certain Web sites you visit or advertisements you view online. Web beacons help determine products or services in which you may be interested and help track online behaviors across different websites over time for marketing purposes. More information about web beacons is available at

(c) Where Technology Information is Collected. Technology Information is collected directly from Grabberwocky advertisements or indirectly through Publishers that Grabberwocky contracts with to display advertisements. Such advertisements will usually be displayed within one of the following advertising vehicles:

Websites. Grabberwocky may set a cookie on your computer when you view advertisements delivered on Publisher websites. After a cookie is set, Grabberwocky may track how you interact with the advertisement and the Publisher website (for example, registering, purchasing, browsing, etc.).

Software Programs. Similar to Websites, Grabberwocky displays banner advertisements in software programs that you may use.

Email Databases. Grabberwocky and/or its partners may track your interaction with email advertisements sent to you (for example, by setting a cookie on your computer) on behalf of Publishers, advertisers or partner websites (for example, when you register, purchase, or browse in response to such email).

1.4 Outside Information. Grabberwocky may lawfully receive information about you from third parties, such as information located in public databases ("Outside Information").

1.5 No Information Collected from Minors. MINORS UNDER THE AGE OF 18 SHOULD NOT PROVIDE ANY PERSONAL INFORMATION, INCLUDING THEIR EMAIL ADDRESS, TO Grabberwocky. If Grabberwocky is notified it has personal information about a minor under the age of 18, that information will be promptly deleted from our database.

1.6 Individual Information. As used herein, Individual Information means User Information, Vendor List Information, Technology Information, Outside Information, and any other information Grabberwocky lawfully obtains about you.

Use of Information and User Data

How we use and share the information we collect.

2.1 Discretion to Use Information. Information voluntarily provided to Grabberwocky or lawfully obtained by Grabberwocky is the property of Grabberwocky and may be used by Grabberwocky for any lawful purpose, including the sale, lease or transfer of the information to Publishers, advertisers and data aggregators, for marketing purposes. If you wish to end your email subscription with us or one of our Publishers, you may follow the instructions at the end of each email message to unsubscribe or follow the instructions detailed at Section 4 below.

2.2 Targeted Advertising and Information. Grabberwocky may use Individual Information to target advertising and other information, such as business, weather, entertainment, sports and general news alerts and similar information, more effectively. When an individual is online, Grabberwocky and third parties working with Grabberwocky may use Technology Information to associate an individual with their Individual Information and Grabberwocky attempts to show information and advertising for products and services to which the person may respond. Grabberwocky may use data collected from a response to one type of advertising or information for targeting advertisements or other information through a different venue. For example, Grabberwocky may notice that you responded to a baseball banner advertisement and use that response to deliver a baseball-related advertisement and other information to you.

2.3 Legal Process. Grabberwocky may disclose Individual Information to respond to subpoenas, court orders and other legal process as required by law.

2.4 Summary Data. Grabberwocky may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.

2.5 Business Transition. Grabberwocky may transfer all or part of your Individual Information as part of a business transition such as a merger, acquisition, or asset sale.

How we store and protect the information we receive.

2.6 Storage of Individual Information. Grabberwocky stores Individual Information in a database on Grabberwocky computers; the information is maintained and stored in encrypted form. In addition, Grabberwocky's computers have security measures, such as a firewall, to protect against the loss, misuse, and alteration of the information under Grabberwocky's control. Grabberwocky also maintains physical and procedural safeguards to protect Individual Information. Notwithstanding such measures, Grabberwocky cannot guarantee that its security measures will prevent these computers from being illegally accessed and the Individual Information on them stolen or altered.

Privacy Practices of Third Parties

3.1 Advertiser cookies and web beacons. Publishers who place advertisements on the Internet or on may use their own cookies, web beacons and other technology to collect information about you over time across different websites or web services. Grabberwocky does not control Publishers' use of such technology. Grabberwocky may place cookies of its Publishers or advertisers who are under contract with Grabberwocky, on your computer. These cookies may be placed at the time you open and/or click within an email sent by Grabberwocky or a Publisher under contract with Grabberwocky, or on an advertisement on This Policy does not apply to the practices of Publishers or other companies that Grabberwocky does not own or control or to people that Grabberwocky does not employ or manage.

3.2 Links. The Publishers' Website and email messages transmitted by Grabberwocky on its own behalf or on behalf of Publishers may contain hypertext links to the Websites of third parties. Grabberwocky is not responsible for the privacy practices or the content of such other Websites.

3.3 Affiliated Companies that are not Publishers. Grabberwocky may disclose or transfer Individual Information to affiliated entities, parent companies, or subsidiaries, in Grabberwocky's discretion.

How You May Exercise Your Rights

4.1 Websites. To prevent the display of Publisher or Grabberwocky advertising on a Website, for example, banner advertisements, do not visit the Website. To only prevent Grabberwocky from tracking your behavior on a Website, turn off cookies from that Website and do not click on or interact with any advertisements. Please note that Grabberwocky does not have a mechanism or process to respond to any "do not track" signals which a web browser may send or receive.

4.2 Email Databases. To unsubscribe from Grabberwocky or Publisher email lists, click the link included in the footer of any message delivered by Grabberwocky or a Publisher and follow the instructions provided. You may also unsubscribe from emails you signed up for at this Website by visiting

4.3 Software Programs. To prevent software programs from displaying advertisements on your computer, uninstall the software program provided by a Grabberwocky publisher by following the instructions included in the privacy policy of that publisher at the time of installation. Software programs should include an option to uninstall in the "Add/Remove Programs" section of the Windows® operating system, or by visiting the file director of the installed program and running an uninstaller executable.

4.4 Cookies. Check instructions about your web browser to learn how to prevent placement of, or how to remove, cookies placed on your computer by Grabberwocky.

More Information

5.1 For more information about protecting your privacy, you may wish to visit and If you wish to be notified of any updates to this Privacy Policy, please check back frequently as any updates will be posted to with a new effective date. If you have questions about this Policy and your rights under this policy, would like access to personal information we may have about you in our files, to correct, update, or to have us delete it, or would like to notify us of your choice to opt out of the sharing of any of your personal information, please write to us at the address below. Please note that, notwithstanding any requests otherwise, Business Information may be retained by us as necessary for business or legal purposes.

Spark Gravity
Attn: Privacy
7 Penn Plaza
370 Seventh Ave.
Suite 1701
New York City, NY 10001